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Hair Care and Styling

Around the age of fifty, it's common for women to want to change their hairstyles. Before having a revolutionary new cut or changing your hair color, make sure you use some hair care products specially designed to cater for the changing needs of your hair.

Shiny hair is young-looking hair
As time goes by, hair tends to lose its shine, volume and resilience. Therefore, it is a good idea to choose a shorter style and to use products specially made for your age group that prevent hair loss and restore luster and vitality. Among the treatments available, try those that contain natural substances like wheat germ (which is nourishing), shea butter (which is conditioning), citrus fruit (which contains vitamins), rhassoul (which has cleansing properties) and essential oils (for restoring hair balance). Vegetable substances are, in fact, more easily absorbed than chemical ones and penetrate the keratin in the hair more effectively. Every other weekend use a beauty mask on your hair designed to treat its particular problem. Leave it on for 20 minutes under a warm towel. You will be astonished by the results, especially if you do it regularly.

If your hair is dyed or curly
To protect your hair and revive its color, always shampoo it with products which have a specific function. Apply a pre-shampoo to protect the pigments from water and detergent substances. Then use an ultra-gentle shampoo specially made for colored hair. Finally, an after-shampoo conditioner will leave your hair smooth and shiny.

Some Facts

• You have about 120000 hairs on your head and lose 30000 per year, between 50 and 100 a day on average.
• The sun damages your hair, particularly from middle age onwards. Protect it by wearing a hat or a scarf.